Blog

The impact of music on advertising performance

How music affects advertising performance – new research reveals how and what is needed to optimize the effect of music in ads.

Itay Oleinik

30 September

Research and Take #1 – Ai

To what extent can AI be used in market research today? What is possible and what is not?

Itay Oleinik

June 13

To Publish or Not to Publish (in War) #2

More than 100 days into the war, and many advertisers are still on the fence, unsure whether the time is right or wrong to advertis…

Itay Oleinik

22 Jan.

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