Building a Strong Brand is a Complex Challenge

Understanding the dynamics of your category, evaluating your brand’s image and competitive position, and selecting the right strategic path is a demanding process—one that will significantly influence your brand’s long-term performance.

After helping numerous organizations craft their brand strategies, we developed the Brand ID tool—the ideal solution to help you plan, build, and manage your brand strategy.

Brand ID: Your Strategic Brand Planning Tool

Brand ID was designed to provide you with the insights and information necessary to build a winning strategy:

• Gain deep understanding of your category and consumers

• Clarify brand positioning and brand equity—whether it’s driven by emotional or rational components

• Receive a One Score Number that reflects your brand equity

• Understand the key drivers behind consumer decision-making

• Evaluate the image of your brand and its competitors

• Examine your brand’s DNA and what sets it apart from others

• Identify barriers and growth limitations

• Detect and recommend the optimal strategic path for your brand

Brand ID gives you a unique perspective on your competitive landscape, helping you understand:

• Your brand’s competitive advantages

• How to leverage those strengths to boost brand performance

Trusted by numerous companies and dozens of leading brands, Brand ID has helped drive successful brand strategies, strengthen brand value, and accelerate brand growth.