Feelings are the key driver in our decision making process.

While people may be willing to share their general feeling after seeing a certain ad, it would be impossible for them to describe them in each and every second of it.

Furthermore, by asking people explicitly to describe their feelings, their answers are subjected to certain bias.

The Facial Coding technology is designed to help advertisers better understand what are the key emotions that the respondent shows while watching every second of the ad.

Facial Coding can help you understand:

• What people feel in each second of the ad

• What are the key scenes of your ad

• Did your ad deliver the required emotional impact

• Is your ad getting the right attention

• Will the emotional effect of your ad survive several viewings?

Incorporated with AdWiser (our advanced copy testing tool) and AdVibe (our leading advertising effectiveness), Facial Coding technology provides invaluable insights to your ad’s performance and helps us generate impactful recommendations that would make your ad better.