The Importance of Packaging

When evaluating packaging design, it’s essential to recognize that every package serves multiple critical functions:

• Stand out on the shelf

• Be practical and user-friendly

• Communicate functional and regulatory information

• Reflect and reinforce brand values

Launching a new packaging design is a high-stakes move. Companies don’t change their packaging oevery day, and the costs and implications of such decisions are significant. Especially if the change fails.

A proper evaluation of new packaging performance should address all these roles and assess whether the new designs provide a better—or at least comparable—solution than the existing packaging.

Introducing: Opto-Lab – Shiluv’s Packaging Evaluation Model

Opto-Lab is our proprietary model for assessing new packaging performance.
It was developed to reduce the risks associated with launching a new package design and combines three complementary methodologies:

• Eye Tracking Technology

• Quantitative Research

• Hands-On Qualitative Testing

We believe that by integrating these three approaches, we can help you optimize every aspect of your new packaging—or your new website—and ensure it meets your marketing goals and supports brand growth.