Post-Launch Effectiveness Research

During the initial launch of a product or service, sales figures are often treated as the primary measure of success. However, they can sometimes obscure the full picture—masking customer dissatisfaction or reluctance to continue using the offering.
Shiluv’s Post-Launch Model was developed in collaboration with leading Israeli brands, driven by the need to add a qualitative layer to evaluating launch performance—beyond the sales data alone.

This model monitors, in real time, key post-launch parameters including product awareness, trial rates, customer satisfaction (or disappointment), usage habits, and overall user experience—along with willingness to repurchase or continue using the product.

In doing so, it enables early identification of which product elements work well and which require improvement—well before a second launch wave or future rollouts.

The research consists of four core modules:

• Awareness and Initial Trial Measurement

• Satisfaction and Usage Impression Evaluation

• Usage Habits and Expectation Gaps Assessment

• Purchase Drivers and Barriers Identification, and Future Growth Potential

At the end of the study, clear deliverables are provided:
Statistical reports of key performance indicators (KPIs), segmentation of target audiences (triers vs. non-triers), analysis of barriers and motivators for purchase, market potential estimations, and focused strategic recommendations to enhance awareness, drive trial, and deepen repeat purchases.