Product / Service Concept Testing

Developing new products or services usually starts with an initial concept or multiple concepts requiring evaluation.

Shiluv’s Concept Testing methodology offers a suite of tools designed to help you identify the concept with the highest potential for success:

1. Initial Screening (Idea Screener) – Combines focus groups and quantitative research to highlight promising concepts among numerous possibilities.
2. Concept Evaluation (Check+) – Identifies and selects the winning concept by examining and comparing performance across multiple dimensions (innovation, uniqueness, relevance, etc.). This includes an Innovation Index and a comparison against broad benchmarks.

This methodology is suitable for any organization planning to launch a new product or service, ensuring the concept precisely and effectively meets the explicit and implicit needs of the target audience.