Brand equity is defined as the added value that a brand name provides a product or service beyond its functional value. This value is expressed in way the consumer’s perceives our brand compare to its competitors. It’s perceived status in the market and its image.
Helping the leading brands in Israel develop and execute their brand strategy has enabled us to build brand equity measurement tools that can help develop your brand in the Israeli market.
In-depth analysis of your brand’s
Brand status: The level of awareness and familiarity consumers have with your brand compared to competitors.
Brand positioning: The brand’s image, unique DNA, and level of differentiation relative to competitors.
Quality perception: How consumers perceive the quality of your product or service.
Brand loyalty: Examining the level of loyalty, willingness to recommend, and desire for repeat purchases.
Barriers analysis: Identifying the main barriers preventing your brand from growing
Qualitative and quantitative research
Qualitative research: Utilizing in-depth research for better understanding of the consumer and the category.
Quantitative research: Measuring the true brand equity of your brand in the Israeli market or abroad.
Unique tools
Brand ID: A unique research tool developed in conjunction with the leading brands in Israel – to fully analyze the structure of brand ‘assets’ and help you build the best strategy for it.
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