Advertisements and marketing activities are among the primary ways brands communicate with their consumer audience today.
Evaluating advertising effectiveness is a critical tool for understanding your campaign’s performance, its contribution to brand positioning and image, and learning from it to enhance future marketing strategies.
Shiluv offers a complete suite of tools for optimizing and evaluating your advertising and marketing activities—from developing your communication concept (Idealizer) and evaluating the creative content before launch (AdWiser), through assessing live campaign performance (AdVibe and AdTracker).
AdTracker – The engine behind the “Golden Cactus” advertising rankings. Measures weekly performance of leading ads and sponsorships since July 2019, providing the most comprehensive benchmark database in Israel.
AdVibe – Comprehensive, in-depth evaluation of creative effectiveness, with optional integration of Facial Coding technology to generate unique insights into your creative content.
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