Why Wait Until the End of the Campaign to Discover Creative Issues?

You’re investing hundreds of thousands of shekels in production, and millions more in media—don’t you want to know in advance if your creative is good enough?

Shiluv’s AdWiser model lets you evaluate whether your campaign meets the specific goals you’ve set, assess how effective it is with your target audience, and refine it to ensure it delivers the best possible results.

By combining quantitative research, a robust benchmark database, and cutting-edge neurological technology (Facial Coding), AdWiser gives you clear answers to the most critical questions:

• Does the ad deliver on all the objectives defined in the brief?

• What exactly do viewers take away from the campaign?

• Is the campaign persuasive, and can it build brand equity?

• What are the weaknesses of the creative, and how can they be improved?

• Which specific scenes boost effectiveness—and which ones hurt it?

• Can and should the video be shortened for a 15-second version—and if so, how?

The AdWiser model, backed by our expertise and experience in analyzing the effectiveness of thousands of campaigns in recent years, ensures you go live with the most impactful campaign possible.

So why wait until after the campaign—and risk being surprised?