Testing Communication and Advertising Concepts

At the heart of every advertisement or marketing plan lies the core communication concept the brand aims to convey. This concept often includes the brand’s key values and core messaging.
If the concept isn’t credible or persuasive, it will be difficult for any campaign built on it to achieve meaningful impact.

Shiluv’s Idealizer model helps you identify the most effective concept for your brand and target audience.

The model offers an end-to-end solution for every stage of concept development—from the initial idea evaluation phase to the selection of the winning concept.
By combining qualitative and quantitative research with advanced interview technology, Idealizer evaluates the critical success factors for any communication concept:

• Standout potential

• Uniqueness

• Attractiveness

• Relevance

• Credibility

• Motivational strength

This approach helps pinpoint the strengths and weaknesses of each concept.

By integrating these research insights with a robust benchmark and our extensive experience evaluating thousands of advertising campaigns, Idealizer gives you the tools to confidently move into the creative phase with the most optimized and effective concept.