Employer Branding Research is a strategic research process aimed at understanding how your organization is perceived as a workplace—by current employees, potential candidates, and the broader employment market.

This type of research evaluates your company’s reputation as an employer, identifies strengths and weaknesses compared to competitors, and serves as a foundation for building an action plan that improves your ability to attract, recruit and retain top talents.

Research Is Typically Conducted on Two Levels:

• Internal – among current employees

• External – among respondents who match the profile of your ideal potential recruits

What Does Employer Branding Research Examine?

• How is the company perceived as an employer in the market?

• What attracts—or deters—high-quality candidates?

• What differentiates your company from competing employers?

• Are there gaps between internal perception and external image?

• What are the organization’s strengths as an employer compared to others in your industry?

The deliverables include a comprehensive understanding of how the organization is viewed—both internally and externally—enables HR teams to:

• Optimize recruitment processes and candidate experience

• Enhance employer branding campaigns and communication strategies

• Strengthen overall talent acquisition and retention