Over 2,000 commercials and sponsorships measured annually!
Hundreds of brands across more than 100 categories and tens of thousands of respondents!
AdTracker is the largest and most comprehensive advertising research study in Israel.
Based on a unique methodology developed by Shiluv, the study has been conducted weekly since July 2019 among a representative sample of the adult Jewish population in Israel.
The study—whose results are featured in the Cactus HaZahav TV segment on Guy Pines—evaluates the performance of the leading TV commercials and sponsorships aired during the past week across a wide range of metrics. It provides a full assessment of their effectiveness.
All evaluated ads and sponsorships are compiled into the AdTracker database—the most extensive and diverse advertising performance database in Israel.
The AdTracker database and our custom-built BI system enable us to offer advertisers, agencies, and other organizations a wide variety of reports, reviews, and analyses for deeper insights into advertising effectiveness:
Performance analysis of a specific ad or campaign
Competitive analysis across all brands in a category
Longitudinal analysis of a brand’s advertising performance over time
Competitor tracking
Comparative evaluation of different advertising styles
Effectiveness of presenter-based campaigns, and more
Online platform access
Periodic performance summary reports
Ad hoc custom reports tailored to the client’s specific needs and analysis goals
For more details, visit: https://shiluv-i2r.com/adtracker/
Keshet 12, Shiluv, and the Israeli Advertising Association present the weekly ranking of the most effective commercials aired on television.
Winners are determined based on a proprietary index that ranks ads by memorability, attractiveness, and brand contribution. Hundreds of respondents participate in the survey, and each week, the top three commercials are revealed.
The ranking is based on AdTracker research, which selects the winners from among the 20 leading commercials aired that week.
Cactus HaZahav TV has been running continuously since July 2019, with the top 3 commercials announced weekly on the Guy Pines show.
You can view the winners on the N12 website.
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