Advertising and Marketing Campaigns Are Among the Most Powerful Tools Brands Have to Communicate with Their Consumers

Whether or not you tested your ad before it aired (using the AdWiser model), it’s crucial to evaluate its actual effectiveness afterward.
What worked? What didn’t? How did the media perform? To what extent did the campaign enhance the brand’s image and positioning? And most importantly—what can you learn to improve your future marketing efforts?

AdVibe is part of Shiluv’s communication evaluation suite—developed from our extensive experience analyzing the performance of thousands of campaigns.

The model provides a comprehensive evaluation of your campaign’s creative performance, media execution, and brand impact. It also measures the emotional response generated by your campaign through advanced Facial Coding technology.

Combined with a broad benchmark and integrating insights from our AdTracker research, AdVibe delivers powerful, actionable insights that help you optimize your advertising performance over time.