Building a Winning Campaign Is Essential for Your Brand’s Long-Term Success

Our experience analyzing thousands of ads—both successful and unsuccessful—has enabled us to develop the ultimate tool for evaluating your campaign’s performance before it goes live – AdWiser.

AdWiser helps ensure that your advertisement delivers on the objectives set by your marketing team.

It provides a deep analysis of your ad’s performance, along with general insights and specific recommendations to improve its effectiveness—helping you get the most out of your advertising budget.

Flexible to your needs
AdWiser can be used at any stage of production—whether before filming begins (based on an animatic), after the final cut, or even to decide which international version will work best in the Israeli market.

Measuring the emotional effect of Your Ad

We all know that an ad’s ability to elicit an emotional response is closely linked to its overall effectiveness.

AdWiser evaluates the emotional impact of your ad using a combination of two complementary methods:

• Direct cognitive evaluation (System 2): Measures how viewers feel while watching the ad, through direct feedback.

• Indirect neurological analysis (System 1): Uses Facial Coding technology to capture second-by-second emotional responses throughout the ad.

This dual-method approach helps us understand not only how viewers react in the moment, but also the lasting emotional impression your ad leaves behind.

Why Use AdWiser?

The AdWiser model helps you answer the most critical questions before launching:

• Does the video fulfill all the objectives outlined in the brief?

• What exactly do viewers take away from the campaign?

• Is the campaign persuasive, and can it support brand equity?

• What are the weak points of the creative—and how can they be improved?

• Which specific scenes contribute to or detract from overall effectiveness?

• Can the video be shortened for a 15-second version—and if so, where?

Contact us to learn more about AdWiser.