A Successful New Packaging Design is a big bet for every brand
Redesigning a product’s packaging isn’t something companies do every day—and the costs and consequences of such moves are significant.

When developing new packaging, it’s essential to ensure it meets the objectives of both the trade team and the marketing team.

Opto-Lab was developed based on a deep understanding of the different elements that drive packaging success—and what compels consumers to choose your product on the shelf.

The model combines three distinct methodologies, which can be used individually or in combination, depending on your specific needs:

• Eye Tracking Technology

• Quantitative Research

• Qualitative Hands-On Testing

We believe that by combining these three methodologies—with a robust benchmark and extensive experience evaluating the performance of hundreds of packaging designs—we can help you optimize every element of your new packaging and ensure it delivers on both sales goals and marketing objectives.